Author - SalesBOSS

Social Media 5 x 5 Strategy

An effective Realtor Social Media Strategy requires the account holder AKA the Realtor to be engaged with their social media feeds and pages. There is no substitution. The Social Assist part of our SalesBOSS Assist program takes care of the business related aspects of our Realtor client’s Social Media Strategy but the benefits of their investment is amplified significantly with this simple, fast and easy strategy.

The social media platforms you apply this approach depends on your chosen strategy and client demogaphics. If you are work with buyers and millennials you are more likely to be on Instagram. An older audience is likely on Facebook. In the perfect world you apply it to at least 2 channels so you are building both and don’t have all your eggs long term in one basket.

The basic premise is to do these 5 things every single day. Pick a time that works for you, add it to your calendar or routine and just do it.

5 X 5 Strategy

  1. 5 Minutes – Set a timer for 5 minutes and work fast. Social Media is an endless rabbit hole. With out a timer you will lose hours of productivity. If you are not done when it goes off hit start it again. Better to lose another 5 minutes than 50!
  2. 5 Likes – Like the first 5 posts in your feed that make any sense to you. Of course pick the applicable reaction emoji! Repeat this between doing each of the below. By the end you should have made 20-25 likes.
  3. 5 Shares – After or during your first 5 likes, look for something useful someone else posted to share. Funny, informative relevant. But you can’t just share. You need to add at least one sentence to explain WHY you are sharing. This is an opportunity to demonstrate your humour, personality, passion, compassion, industry expertise, knowledge. Keep it short – long takes time. Also don’t be afraid to share other Realtor’s listings or posts you are following. It shows professionalism and builds respect within the industry. Help them and they will be more likely to share and help you with your posts. More engagement gives more visibility for your own posts and listings.
  4. 5 Comments – Look for posts that might not be share worthy that you can add a meaningful and thoughtful comment. This gives you exposure as everyone else in their sphere sees your comments. Birthdays are the easiest but look for topics of passion, interest or personally close to them. Ex:
    • Looks like you had a great vacation!
    • Your Cat is off the charts funny!
    • Your son is a real character.
  5. 5 Messangers – This is the most challenging to do quickly so don’t be afraid to spend and extra 5 minutes on this when you start. Look at your friends list, pick 5 people you have not connected with in some time. Go to Messenger and send them a personal direct message. Something simple and easy that is an open ended conversation starter/ender.

    Mary, it has been too long. I saw your picture in my friends list and wanted to reach out to say hi. How things are going for you and the family?

    A quick glance at their feed (scroll no more than twice) for a topic to ask a question on can help too. These one-to-one outreaches ensure they see them as they will be notified. You stay top of mind and you never know what you will uncover. If they are a past client ask about the house, neighbourhood etc. Sometimes it creates an opportunity to go above and beyond if there is something they are unhappy about. Perhaps a reason to send a card or a gift basket or a new plant for a major yard reno. Look for outside the box ways to do something for people.

    Sometimes this results in a couple message back and forth through the day or over a couple of days. It will usually be short and these small interactions are invaluable. It won’t be long before one of them turns into…

    … a friend of mine was just talking about selling their home. You should call them…

5.5: Follow/Friend 5 New People or Pages – this should be more a daily goal as you go about your business. Look for new people to friend or follow. Sometimes a post or comment will introduce you to someone you have met in the past. Maybe it is someone you meet at a showing or a Realtor, speaker or business you admire. Filling your feed with what other Realtors are doing is a great way to generate ideas and strategies for your own business. Start with following one of our star clients. If you know him friend him: Kevin Perra or follow his business fb page Coldwell Banker Perra Realty.

 

This simple time efficient approach is highly effective. If it works double down or expand to your 2nd or 3rd social platform. This is easy by simply using your toilet time more efficiently! 😉 Give it a try and let us know how it works for you. This one little change to your routine will likely be the most profitable 5 minutes of your day!

Don’t have a Social Media Strategy for your Real Estate business? Let’s talk about how we can put our expertise and team to work making you more money like we have for our current clients!

Book your initial free consultation by emailing or texting:

Greg Viger
Founder & Chief Marketing BOSS
SalesBOS Solutions Inc
greg@salesboss.com
call/text: 604-931-1960

3 Strategies For Generating More Leads

As broker, our business has gotten a lot harder. Rule changes are reducing the number of qualified buyers. Banks are more aggressive out of the gate. Banks are investing in mobile sales forces. While there is still a lot of business out there we have to work smarter and more strategically than ever to get our share.

This post talks about how I use FABratesheets & FABsheets to build my business and how they have been instrumental in maintain relationships even when I have neglected the nurturing that I should be doing. For each of the strategies listed here I provide links to other blog posts that go into the what, why and how in more detail.

If you aren’t a top producer like DW who had the luxury of firing his REALTOR partners, then REALTORs provide a huge opportunity along with the associated burdens of their demands. Building and maintaining relationships with them is not easy so we must look for innovative ways to win their favour as they are targeted non stop by our competitors: other brokers, in-house Bank specialist and shear complacency. Getting anything from them is getting hard, that doesn’t mean we can’t still leverage them to our benefit a few ways.

First let’s classify REALTORS into 3 categories:

  1. Lister (aka Veteran Team)  – the head agent does mostly listings and runs buyers agents for the rest. Winning over their team is just as important as winning over them.
  2. Producer (aka the Balanced Realtor) – they do a mix of buyers and sellers. Usually work solo or with a single partner and shared assistant. Can be good for some business in the year and can sometimes be very loyal.
  3. Newbie (aka Buyer Focused) – often newer or without a big database of sellers. Frequently younger and in many cases working with FTHBs. They often more from this stage into a Balanced Realtor on their own, join a Lister as a buyer’s agent or fail out of the industry. Sometimes they linger in the industry for years.

There are 3 strategies we should apply in different ways to each of the different Realtor types: Top of Mind Brand Awareness, Value First, Valued Partner

1. Top of Mind Brand Awareness

This often gets lost on Brokers but Realtors are not thinking about you all the time. Unless they really need a broker for a situation, they are not thinking about you in their daily business going ons. You need to make sure you are in front of them in a useful way on a regular basis and their listings and opens provides a great opportunity. Until now, this has been a labour intensive painful process. FABratesheets changes all that.

Payment & Rate Sheets for Brand Awareness & Top of Mind

Payment & Affordability Sheets To Show Value & Stay Top of Mind

2. Value First

3. Valued Partner

6.5 Keys To Making FABULOUS FABsheets

Your FABsheets are automatically generated for you. But just like the cookie cutter MLS Feature Sheets don’t cut it anymore, your default FABsheet settings aren’t the perfect solution for every listing. Here are a few tips to get the most out of  your FABsheets and really demonstrate your Professionalism.

  1. Pictures Are Everything – More Is Better
    Not every listing has the mouth watering kitchen or to-die-for view. But every listing has something worth selling and pictures sell. Photos should not just be of rooms but of the features and benefits of the property. Focus your camera lens on key elements and when those are far and few between, focus on location location location. For many, especially smaller condos, photos of the local Starbucks/Tims, rec center, transit station, schools, shopping, entertainment, restaurants, parks, nature trails or whatever someone might like when considering the location. People are not always familiar with a new area and what it has to offer so make sure that when they walk away, they see the whole package. For more great tips subscribe to our Realtor Photo Tips that SELL Newsletter Series.
  2. The Perfect Spread
    With 20+ photo and data layouts and more being added monthly, FABsheets provides an option for just about every listing. Integrate the floor plan or do a separate fully branded floorplan and photo insert. Whether you have lots of pictures or only a few, make the most of what you have to work with. A killer view or local feature that is a wow? Put it as the page background and let it show through.
  3. The Right Size
    With today’s prices, anything smaller than a Ledger size for an openhouse or showing is cheaping out. But for leaving in the mail room or a post box, legal and letter can work well. It is fast and easy to create all the sizes so don’t hold back. Keep that post box full of your brand, image and professionalism. Make sure there are always a few floating around the mail room or on the mail room cork board. Get a few minutes of exercise and drop some copies in neighbour’s mail boxes.
  4. A Difference You Can Feel
    The most invisible thing you can do to subconsiously demonstrate that you are a high quality professional is to use a heavy high quality paper. When they touch it, their sense are hightened. When they look at your FABsheets their eyes confirm what their fingers already told them. Speak the right words at that moment and you establish a powerful connection between you, your brand and the consumer’s perception of you.
  5. Words That Move
    The words you craft to draw emotion and connection to a property are key to drawing a potential buyer in. The words you lay in your MLS/Internet description brings them in the door. The words in your FABsheet are to bring them to the table. Once they see the property, the good and the bad, you want to remind them of the benefits, what can be done with the bad parts and what they likely would have loved about the property after seeing it. If a selling point can’t be covered by a photo it should be covered with words.
  6. Sell Yourself
    Include a bio that helps potential customers build confidence, trust and connect with you and the value you provide. The one place you can show off your awards without it sounding like you are bragging. Like Testimonials, awards provide 3rd party validation of your achievements and success.

6.5: Smoke & Mirrors – Show Your Magic

The whole point of FABsheets is to demonstrate your professionalism, consistently promote your brand, enable you to stand out in the crowd and earn you most business. Sure they will help sell the property, but really it is about selling you to the next home seller or buyer. Make a lasting impression by putting your brand consistently in front of every potential customer every opportunity you have. Nothing should ever be handed to a client without your brand & identity on it.

If you don’t already have a FABsheets account, try them for FREE.

4 Reasons to Brand Your REALTOR® Business

Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes.

Being a REALTOR® means being a Small Business with thousands of competitors in your market area. Without an brand you are just another plain vanilla option. For consumers that means hard to recognize in the crowd and for you, even harder to differentiate your value. Branding will make your business stand out.

Strong brands are key to customer loyalty and higher sales. Strong brands inspire loyalty, and we can’t always put our finger on exactly how they do it. Sarah Conte’s article provides 4 solid reasons why you should brand your business. When you are ready SalesBOSS is here to help with a practical low cost solution.

Read the full article here.